Growth Acquisition Lead

Job Description

Identifying Target Market:

Conducting in-depth research to understand the needs, behaviors, and communication channels of the target business segment (revenue Rp5–200 M/year), as a basis for developing relevant and valuable programs.

Developing & Validating Program Ideas:

Designing program ideas based on market insights, then testing their validity through experimental landing pages, micro-budget campaigns, and real responses from potential participants — before fully realizing them.

Leading Program Promotion:

Designing and executing effective promotion strategies — from digital content to partner collaborations — to reach, attract, and convert the target market into active participants.

Building & Managing Strategic Partnerships:

Identifying, making initial approaches, and collaborating with potential partners (sponsors, communities, or platforms) to strengthen the reach, credibility, and sustainability of program activities.

Managing Collaboration with External Creative Vendors:

Selecting and directing a creative team (freelancers/agencies) in the production of promotional materials — such as copywriting, visual branding, and short videos — that align with the program's positioning and objectives.

Supporting Participant Acquisition Operations:

Inputting and maintaining participant & partner data in CRM (Odoo), verifying participation through payment systems (Xendit/Stripe), and documenting the validation process and promotional SOPs in an internal repository.

Observing & Assessing Participation Quality in the Field:

Being present during program implementation to ensure participants meet the criteria of a "natural filter": actively selling, open to collaboration, and responsive to AI-based solutions.

Prerequisites & Qualifications 

1. Male/female aged up to 35 years
2. Minimum Bachelor's degree in Marketing, Business, Communication, or Psychology
3. Minimum experience2 years in digital marketing, B2B sales, sponsorship acquisition, or community management, with a track record of achieving participant or program sales targets
4. Experienced in managing digital advertising campaigns (Meta, LinkedIn, Google Ads) for quality participant acquisition
5. Familiar with using CRM (Odoo/HubSpot), spreadsheets (Excel/Sheets), and digital collaboration tools
6. Fluent in reading and writing English — for communication with international participants/partners and the preparation of promotional materials
7. Residing in South Jakarta or South Tangerang
8. Actively using digital platforms & social media (Instagram, LinkedIn, WhatsApp Business, etc.)